FIPA members include Weiss Research, Newsmax, Zacks Investment Research, Casey Research and More!

Newsletter Tips

Here are 5 tested techniques to help you write stronger e-mail
subject lines.

These are not rocket science, anyone can use them, and - they

1-Put a number in the subject line.

Numbers work. Why? Because when the recipient sees "7 ways to do
X," she wants to know what the 7 ways are - and she opens your
e-mail to find out.

Subject: The 22 habits of financially successful writers

2-Be mysterious.

Arouse curiosity. Hint at what you are offering, but withhold
revelation of the answer. The recipient has to click on the
e-mail to find out exactly what you are talking about.

Subject: The easiest product to sell online

An e-mail with the above subject line generated 392 orders for
an e-book. Had we actually named the easiest product to sell
online, I do not think it would have pulled as much.

3-Make a big promise.

A big, bold promise can get the recipient's attention.
Putting a question mark after the promise can help address the
reader's inherent skepticism.

Subject: Get paid $22,500 to write a letter?

4-Ask a question.

Do question subject lines work? Yes. Here's one that generated
good sales for an audio program I publish on how to become a
published book author.

Subject: Is there a book inside you?

5-Offer to reveal some secrets.

"Secrets" is a powerful word in a headline, and "lost secrets"
are even more intriguing.

Subject: 3 "lost secrets" of a winning USP

Also, putting quotation marks around text in a headline or
subject line increases readership.


Bob Bly

P.S. You can find dozens of successful subject lines like these
along with the full text of the e-mails ... the sales results
generated by each ... and an analysis of the copywriting
techniques used in my "Million-Dollar E-Mail Marketing Swipe

It's a collection of more than 60 e-mail marketing messages sent
to my list. Combined, these e-mails have generated online
revenues in the neighborhood of a quarter of a million dollars -
so you know that these are not theoretical examples, but
real-world marketing pieces that actually made money!

For more information ... or to use my "E-Mail Marketing Swipe
File" risk-free for 90 days ... just click here now:

Bob Bly
Copywriter / Consultant
22 East Quackenbush Avenue
Dumont, NJ 07628
Phone 201-385-1220
Fax 201-385-1138

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Quick Tips for Successful E-mail Newsletters
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9 Great Ways to Build Your List
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How To Segment Your List For Better Performance
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Leveraging Online Press Releases: Press for Pennies
Click here to read more.

7 Tricks for the BEST Email Subject Lines
Click here to read more.

Martin Weiss Releases White Paper at National Press Club
Read More ...

FIPA Joins Safe Internet Alliance
FIPA is committed to promoting a safe Internet experience for all online users, and has recently joined a new group to support the development of online safety practices. The Safe Internet Alliance' central mission is to promote a safe online experience and better educate and protect all users, especially children, teens and the elderly, from Internet corruption, crime and abuse. Read more about it here or at

FIPA Director to Serve on Alliance for Investor Education Board
WASHINGTON, D.C.//September 3, 2008//Dallas Salisbury is the new president of the Alliance for Investor Education (AIE), a nonprofit consortium of 19 leading U.S. organizations involved in investor education. The other newly elected AIE officers are: Joy Howell, vice president; John Gannon, secretary; and Gloria Talamas, treasurer.
Read More ...

Financial Publishers Association (FIPA) Develops Industry Guidelines
The FIPA announces guiding principles to establish uniformity among financial publishers.
Read More…

FIPA Members
Combined, the members of the FIPA reach 14 million investors through their regular publications and websites.
Read More…

Weiss Research Issues White Paper and IMF Letter on Banking Bailout
September 25, 2008 Weiss Research sent U.S. policymakers a white paper advising that the federal bailout of banks was not likely to succeed. See the white paper here. Weiss also made specific recommendations on additional actions that needed to be taken by the government to add staff to the FDIC to help speed any relief that it would provide in the event that the FDIC deposit insurance was needed by investors.

Martin Weiss Quoted in National Media on Financial Fallout
October 15, 2008 Weiss Research has been quoted in an number of news articles including the Los Angeles Times, Bloomberg, the Chicago Tribune and others on the actions by regulators to stabilize the market. Links to the articles can be found at The Toronto Globe and Mail article traced the Weiss predictions of the unfolding economic events back more than a year and can be found here.